If you’ve ever groaned, shaken your head or thrown something when confronted with the Zooey Deschanel iPhone commercial, then you will love this nugget from The Soup. In this clip from Rock Center with Brian Williams, Marnie’s dad totally rips into the commercial in the most deadpan, hilarious way. I’ve watched multiple times and each time quite literally LOLed. In fact, I often LOL just thinking about it. Total genius. Watch below.