Last weekend local NYC designer and PA fave Caycee Black told me about a new online boutique that will hopefully carry her eponymous line in the future. Fabricly (also NYC-based) focuses on providing emerging designers with a new way to reach customers, and also providing us internet shoppers with better access to hard to find designers. Their model is a bit of Threadless and a bit of Groupon: designers submit designs and they are produced once a tipping point is reached that makes sense for all involved (designer, buyer, and fabricly).
It’s a pretty interesting business model that will definitely provide emerging designers with access to a broader audience. Below are a few items from a recent collection from Ostwald Helgason, combining the lovey and ubiquitous bold stripe with dainty spring-y prints and shapes. Love.
In case you are curious about the business model and inspiration for the site, Fabricly explains it thusly:We scour the earth to bring you the best of the as-yet undiscovered: foreign lines with limited US exposure, talented designers without the means to get to the next level, back-street secrets and next season’s stunners. Online shopping is a lot of things. Easy. Convenient. Reliable. But doesn’t the internet sometimes feel like one giant street with a ton of stores that carry a slight variety of the exact same brands, all right next door to each other? Like strolling through a mall of sameness, It’s hard to find something unique, something special. Until now. Fabricly is here to hand-pick talented emerging designers and incredible existing lines, provide them with everything they need to execute a collection from start to finish, and then feature them in a tightly-curated collection of entirely exclusive goods for you to pick and shop from.
I can’t wait to see more!